For over a decade, Alexis Normand has forged herself a path of authenticity with her down-to-earth sound and demeanour. With Mementos, her new and most personal album to date, the singer-songwriter sheds an honest and vulnerable light on herself. Drawing inspiration from the infinite horizons of her Saskatchewan home, she explores the dualities of a francophone identity on anglophone soil with a velvety voice and a candid approach to the contemporary folk sounds which suit her so perfectly. The result is a collection of delicate songs, each exploring an important moment of her life; overcoming a challenge, a defining moment in time, a deep understanding of the inherent contradiction that is her life.
While her previous opuses emphasized the fracturing of her two cultures, Mementos marks a turning point in her artistic approach. Alexis now embraces the dualities of her identity – she is bilingual, anchored in the Canadian Prairies, proudly resisting linguistic, commercial, and political diktats. She composes and writes in her two languages, c’est tout. A singularity which her award-winning documentary Assez French, produced by the National Film Board in 2022, also attests.
From 2016 to 2020, a parenthesis with the folk-pop trio, Rosie & the Riveters, allowed the winner of the 2018 WCMA Francophone Artist of the Year, to experience international success. Their 2018 album, Ms. Behave, peaked at #3 on Canada’s CBC Radio 2 Top 20 and was featured in publications such as Billboard Magazine and Rolling Stone. Before the band dissolved in 2020, their music was used in television shows and commercials, most notably for Full Frontal with Samantha Bee and CBC’s Workin’ Moms.
Dedicated to strengthening the ties between francophones, Alexis invests in her community by mentoring emerging artists, sitting on the boards of multiple cultural organizations, and having created an educational workshop guide specifically designed for artists working in French-language schools.
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